ST. JOSEPH CATHOLIC SCHOOLS
Story:
The Catholic Schools of Saint Joseph, Missouri date back to the days of Jesuit missionary activity in the early 1800s. Schools were officially founded in the 1850s by monastic associations such as Christian Brothers and the Religious of the Sacred Heart. In 2019, the Catholic Schools of St. Joseph combined their marketing efforts to help drive enrollment to their elementary schools.
Problem:
The Catholic Schools were seeing a decline in enrollment. One of the largest problems was having no coordinated strategy to capture leads of interested parents online.
Solution:
On The Top Search was put in charge of creating the St. Joseph Catholic Schools (SJCS) brand from the ground up. First OTTS developed SJCS’s logo and then stjosephcatholicschools.com. After that we focused on developing a robust digital marketing strategy. Including starting and optimizing all of SJCS’s social media channels, online content (video and photo), brand awareness and lead generation campaigns. All campaigns were extremely targeted and included separating the city of St. Joseph into different quadrants and audiences to generate high-quality leads and maximize the marketing budget.
Results:
St. Joseph Catholic School’s website continues to be a profitable tool for them to capture high-quality leads. In addition, their social media marketing campaign reach parents on Facebook, Instagram, Youtube, Google, and more–adding more actionable leads. OTTS’s video creation continues to drive engagement/awareness for St. Joseph Cathoic Schools and have reached over 20,000 parents in the greater St. Joseph area.
Here is what Kristi Bailey had to say“The OTTS team did a great job of creating all of our web content & social media posts. It was extremely nice to be able to give direction & then just edit the final product. They do their research & know their craft.”
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