The Dillion Company
Although the Dillon Company was recognized by Qualified Remodeler Magazine as one of the top 500 remodelers in the United States, it had very little to show for it online. The Company knew it needed to take the next steps to developing their digital footprint and advertising online. In 2017, they turned to On The Top Search for help in creating an online experience and executing an aggressive digital marketing strategy.
On The Top Search developed a digital marketing strategy that included a re-designed website, video content production (to showcase the quality of their work), and captivating social media ads, PPC, and online review generation. Within 6 months of partnering with OTTS, the Dillon Company saw a 450% increase in website traffic, 300% increase in weekly website leads, 150% increase in Facebook reach, and an overall revenue growth of 15%. The videos we produced have garnered thousands of shares, millions of impressions, and hundreds of leads.
Video Production
On the Top Search created several large production videos, digital ad campaigns, and local TV ad campaigns for The Dillon Company. These videos have garnered millions of impressions and hundreds of leads.
On the Top Search delivered the videos as part of a precise sales funnel to hyper-targeted audiences who were interested in the videos and submitted lead forms for The Dillon Company to follow up with for sales leading to an increase in revenue.
Website
On the Top Search overhauled the Dillon Company website creating a clean, attractive website that serves as the central hub of their digital marketing strategy. The site displays the sort of work Dillon Company has completed over the decades and steadily delivers leads every month.
The Dillon Company’s website is responsive which means it looks great and is fully functional on any size screen from mobile to desktop.
Social Media
On the Top Search initiated a social media ad campaign complete with weekly posts for the entire year and targeted ads that achieved millions of views and impressions and hundreds of leads. This directly resulted in conversions leading to increased sales and revenue.
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“We decided to give On The Top Search a three month trail during a critical time of year for our business. The quality of their work is great and their results speak for themselves! We are very pleased to see our sales go up during this time and watch our social media reach more than double.”
Pat Dillion – The Dillion Company
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